3. Focus on the benefits of your product or service.
4. Offer a discount or special limited-time price.
17 Advertising Ideas for Small Businesses
Word-of-mouth is great small business advertising but it's slow. These advertising ideas - both the tried and true and advertising ideas you may not have tried yet - will let you grow your customer base much more quickly.
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Ethics: A Fundamental Aspect of Modern Marketing
Ensure the ethics and philosophy of your organisation are good and sound. This might seem a bit tangential to marketing and business, and rather difficult to measure, nevertheless...
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Hints For More Effective Advertising
A bad ad might make you the most recognised business in your area, yet not the most profitable. I think I'm a pretty typical consumer and there is nothing I hate more than annoying pop-up ads when I visit a website. Learn what works best in advertising...
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Make Your Advertising Personal
No matter what your advertising medium, drive your message home by making it personal. Because nobody wants to buy a product from someone who sounds stuffy and unfriendly.
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